Yeosu city, awarded with 'the Grand Prize from the Korea National Brand' for 7 years consecutively!
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- 2022.05.02 18:22
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Grand Prize in International Maritime Tourism and Recreation City, Ranked 1st place in comprehensive evaluation by the National Brand Competitive Index (NCI)
Selected for Top 100 Tourism Spots in Korea and Top 25 Safe Tourism Spots: expecting the recovery of depressed demand for tourism
Yeosu city, the representative marine tourism city of Korea, was awarded 7 consecutive years with 'the Grand Prize from the Korea National Brand.'
On the 6th, Yeosu city announced the award of the Grand Prize in 'International Maritime Tourism and Recreation City' at the awards ceremony held in the Lotte Hotel in Seoul.
'the Grand Prize from the Korea National Brand' is managed by New York Festivals, one of three Advertising Festivals in the world, and is a prestigious award for selecting Korea's best national brand by evaluating the National Brand Competitive Index per field.
National Brand Competitive Index (NCI) is calculated by consumer's evaluation per index including ▲brand awareness ▲representative ▲satisfaction ▲loyalty ▲global competitiveness and ▲favorability, etc.
Yeosu city received a total score of 77.01 in the International Maritime Tourism and Recreation City, past many cities including Sinan, Namhae, Wando, Geoje, etc., and ranked in 1st place.
Benefits of the award are Yeosu promotion on the New York Festivals website, cooperative advertisement, and banner advertising in Korea's major press.
In particular, Yeosu city plans to hold the '2026 World Island Exhibition in Yeosu, Korea' and its award for 7 consecutive years with the Grand Prize notes that the city is recognized as Korea's best maritime tourism and recreation city.
The city analyzed the background for this achievement that many tourists nationwide visited Yeosu after the recovery of the depressed tourism demand due to COVID-19 by the 4-consecutive years of selection of 'Odongdo Island and Yeosu Expo 2012' as Top 100 Tourism Spots in Korea, and the selection of 'Jangdo Island and Hahwado Island' as Top 25 Safe Tourism Spots for Summer and Autumn in 2021.
Yeosu city plans to respond to the changing tourism trends one step ahead, to build a sustainable tourism city through new content development and marketing strategy, and to enhance the beauty of Yeosu city.
Byeonggon Na, the director of the Tourism Culture Education Bureau, said "The brand power of Yeosu city, Korea's representative maritime tourism and recreation city, has been testified. The city will lead Korea's maritime tourism trend by 'vitalizing island tourism,' 'wellness contact tourism development,' and 'establishing a global smart tourism city.'"
▲ Yeosu city was awarded 7 consecutive years with 'the Grand Prize in the Maritime Tourism and Recreation City' from Korea's National Brand Award.
Selected for Top 100 Tourism Spots in Korea and Top 25 Safe Tourism Spots: expecting the recovery of depressed demand for tourism
Yeosu city, the representative marine tourism city of Korea, was awarded 7 consecutive years with 'the Grand Prize from the Korea National Brand.'
On the 6th, Yeosu city announced the award of the Grand Prize in 'International Maritime Tourism and Recreation City' at the awards ceremony held in the Lotte Hotel in Seoul.
'the Grand Prize from the Korea National Brand' is managed by New York Festivals, one of three Advertising Festivals in the world, and is a prestigious award for selecting Korea's best national brand by evaluating the National Brand Competitive Index per field.
National Brand Competitive Index (NCI) is calculated by consumer's evaluation per index including ▲brand awareness ▲representative ▲satisfaction ▲loyalty ▲global competitiveness and ▲favorability, etc.
Yeosu city received a total score of 77.01 in the International Maritime Tourism and Recreation City, past many cities including Sinan, Namhae, Wando, Geoje, etc., and ranked in 1st place.
Benefits of the award are Yeosu promotion on the New York Festivals website, cooperative advertisement, and banner advertising in Korea's major press.
In particular, Yeosu city plans to hold the '2026 World Island Exhibition in Yeosu, Korea' and its award for 7 consecutive years with the Grand Prize notes that the city is recognized as Korea's best maritime tourism and recreation city.
The city analyzed the background for this achievement that many tourists nationwide visited Yeosu after the recovery of the depressed tourism demand due to COVID-19 by the 4-consecutive years of selection of 'Odongdo Island and Yeosu Expo 2012' as Top 100 Tourism Spots in Korea, and the selection of 'Jangdo Island and Hahwado Island' as Top 25 Safe Tourism Spots for Summer and Autumn in 2021.
Yeosu city plans to respond to the changing tourism trends one step ahead, to build a sustainable tourism city through new content development and marketing strategy, and to enhance the beauty of Yeosu city.
Byeonggon Na, the director of the Tourism Culture Education Bureau, said "The brand power of Yeosu city, Korea's representative maritime tourism and recreation city, has been testified. The city will lead Korea's maritime tourism trend by 'vitalizing island tourism,' 'wellness contact tourism development,' and 'establishing a global smart tourism city.'"
▲ Yeosu city was awarded 7 consecutive years with 'the Grand Prize in the Maritime Tourism and Recreation City' from Korea's National Brand Award.
